Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the [...]
It has become commonplace for brands to copy and paste written works, use photos without permission, or otherwise use copyrighted works without permission. This is entirely unethical, and PR professionals should avoid this behaviour.
PR professionals should uphold a healthy and fair competitive environment between themselves. What does that mean? PR practitioners should not deliberately undermine competitors, and should respect intellectual property rights in the marketplace.