Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the [...]
PR should help accurate and truthful information to flow freely. This preserves the integrity of relationships between a brand and the media, government and the public. It also aids informed decision-making.
Given that transparency and accountability are important for building a strong reputation, it stands to reason that honesty actually is not only the ethical choice, but the most impactful one for brands. No matter the brand message, there is room for honesty.
One characteristic that many members of the public do not associate with PR is actually one that is critical for every practitioner: honesty. PR must always uphold high standards of accuracy and honesty in order to maintain its integrity.