Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the [...]
Online stakeholder engagement brings up the element of the need to do media monitoring or social media listening to improve messaging by understanding which messages resonate with your stakeholders. #reputationmanagement #publicrelations
Pre-Covid-19 internal communication was synnonymous with the intranet, emails, posters, however, Covid-19 has provided communication tools to enhance stakeholder engagement like short, emotive videos on platforms, tools like Zoom and Microsoft Teams where staff can engage.
Some digital tools brands can employ include conversational artificial intelligence (AI), virtual reality and 3-D modelling tools providing effective and appealing visualisation and interactive channels for engagement. #onlinereputationmanagement
With the transition to digital engagement. It doesn’t mean any less effort to identify & attract the target audience. It means more focus on stakeholders – what medium can you engage with them best? What time & space best suits them to respond to your call to action?