A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if [...]

It’s become a common belief that public relations and ethics don’t coexist. For instance, for some people, PR is synonymous with manipulation, propaganda, lying and spinning. However [...]

Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the [...]