If there’s one digital marketing tool that Zimbabwean brands have embraced with open arms, it’s the hashtag. Nowadays, it’s very unusual to come across any brand communications that don’t include [...]
A brand’s reputation is a hard-won asset that can be easily destroyed. It’s not about advertising to the market and shouting about what makes you great; it’s about walking the talk, and giving a consistent, reliable customer experience.
A brand’s reputation is the perception the public have about you. Reputation management is a practice covering a range of different areas, with the goal of minimising and containing brand risks, as well as building and maintaining a positive reputation.