Magna Carta won the African PR Agency of the Year award at the 2016 SABRE awards, held in Berlin, Germany. Hosted by the Holmes Report, the awards assessed entries from hundreds of submissions from public relations and strategic communications firms in Europe, the Middle East and Africa. Magna Carta was selected as the winner, scooping the prize over five African PR companies.
Magna Carta’s network is pan-African, spanning across 19 African countries including Nigeria, Ghana, Kenya, Mauritius, Angola, Mozambique , Zimbabwe and South Africa. Add membership to the global group OMNICON to the mix, and the result is a business model that respects the uniqueness of each African market, keeping its finger on the local pulse whilst integrating global best practice to drive continuous evolution.
Magna Carta officially launched its Zimbabwe office in March 2016, and hit the ground running with a crisis management workshop. Held at Meikles, the event saw over 20 Marketing and PR heads spend the day with Magna Carta to equip them with skills that make up the foundation for best practices in crisis management.
In Zimbabwe, Magna Carta uses this access to intellectual property, strategy and creativity from across Africa to develop an offering of products that address the needs of brands and businesses in Zimbabwe. Newsroom 911 offers 24/7 monitoring of crisis coverage, allowing a proactive response to opportunities or negative publicity. This is a particularly important service as corporations view effective crisis management as an essential component of business stability. The social media profiler is a specially-crafted service, which tailors communication packages for c-suite executives to manage their online and offline reputations.
Influencer science uses network analysis technology and influencer mapping enable monitoring of conversations to gain insights that inform and guide a brand’s communication. Finally, media training equips business leaders with the skills they need to control corporate messaging. In all this, Magna Carta champions a business model based on client collaboration and partnership in order to craft the best possible communications solution, from social listening to the conversations of online bloggers, media and influencers, to creative content production, multimedia solutions and scriptwriting.
Magna Carta Zimbabwe MD, Sapi Bachi, commented on the victory- “we are proud to be part of an award-winning pan-African network, as we are sharing competencies and exchanging ideas with some of the best regional minds in reputation management.”