Reputation Management for Brand Vitality
A brand’s reputation is its most important asset. When it’s damaged, the effects are far reaching- sales are lost as potential customers keep away, press coverage highlights a brand’s failings, [...]
A brand’s reputation is its most important asset. When it’s damaged, the effects are far reaching- sales are lost as potential customers keep away, press coverage highlights a brand’s failings, [...]
There was a time where, to most brands, marketing and public relations on digital platforms just meant having profiles on any and all platforms. However, times have changed, and consumers now [...]
The Chairman and board of TBWA Zimbabwe and Magna Carta Zimbabwe, Alex Marufu, recently hosted the inaugural Brand Matters Session, tackling an important issue for local businesses: The [...]
Why should media relations matter now? Well, Zimbabwe is now open for business, meaning that the new government is throwing its doors wide open to competition from abroad. The time for resting on [...]
Media relations is a critical aspect of Public Relations. There should be no confusion between the two. While PR is overarching, media relations refers to the management of relationships that an [...]
In a rapidly changing communications environment such as that in Zimbabwe, communicators need to refocus on their core responsibility: that of building trust for their clients and their causes. [...]
See ya later, 2020! How do you feel about starting the new year? Do you think 2021 will be just like 2020? Optimistic? Or just gonna wait and see? Happy new year!
If your brand’s reputation is in crisis, it’s time to reestablish a solid foundation, update your brand culture and create a consistent customer experience that customers can rely on. What’s 1 reputation management activity you will prioritise in 2021?
You know your brand is in crisis when it is always reactive rather than proactive, it’s outdated and perceived as stale, and it’s consistently viewed in a negative light. If this is how your brand has been in 2020, it’s time to enter crisis management mode.
In 2020, what’s something that a brand did to improve your customer experience? We can’t divorce customer experience from reputation management, and it’s an important area to look at for the year ahead.