Reputation Management for Brand Vitality
A brand’s reputation is its most important asset. When it’s damaged, the effects are far reaching- sales are lost as potential customers keep away, press coverage highlights a brand’s failings, [...]
Digital Strategies that Work!
There was a time where, to most brands, marketing and public relations on digital platforms just meant having profiles on any and all platforms. However, times have changed, and consumers now [...]
Reputation Management: Lessons from the Inaugural TBWA Zimbabwe Brand Matters Session
The Chairman and board of TBWA Zimbabwe and Magna Carta Zimbabwe, Alex Marufu, recently hosted the inaugural Brand Matters Session, tackling an important issue for local businesses: The [...]
Why Media Relations Matters in the New Dispensation (Pt 2)
Why should media relations matter now? Well, Zimbabwe is now open for business, meaning that the new government is throwing its doors wide open to competition from abroad. The time for resting on [...]
Why Media Relations Matters in the New Dispensation (Pt 1)
Media relations is a critical aspect of Public Relations. There should be no confusion between the two. While PR is overarching, media relations refers to the management of relationships that an [...]
Our Job as Communicators is to Build and Maintain Trust
In a rapidly changing communications environment such as that in Zimbabwe, communicators need to refocus on their core responsibility: that of building trust for their clients and their causes. [...]
