Influencer marketing is gaining popularity in Zimbabwe. It has become almost synonymous with the rise of social media. When executed well, it is a powerful tool. However, many brands shortchange themselves because they are not clear on the true purpose…
Magna Carta Zimbabwe recently hosted an insightful Crisis and Reputation Management workshop. The session helped communicators from various corporates to understand how to tackle a crisis and defend a brand’s reputation. Attendees gained a well rounded perspective on crisis and…