The results of a survey conducted by HDI Youth Consultancy were announced at The Standard GenNext Event on 16 November. The awards were for the brands that Zimbabwean youth voted the coolest in the land in 2018. Awards were given…
Create or assess your crisis management plan. 2018 was a year where many Zimbabwean brands suddenly found themselves in the spotlight. A crisis management plan is an integral part of your brand’s strategy and success, because you cannot always…
TBWA Zimbabwe, in partnership with Wunderbrand, recently held a brand masterclass in Harare. The masterclass unpacked how to build brands in an emerging market, including brand strategy and brand architecture. Many brands make the mistake of considering reputation management as…
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