As a thought leader, the most common question that I have to address at this time of the year is, “What should we watch for in 2019?” I must admit that it does put me in a spot somewhat. Why?…
The most common misconception about public relations is that it generates ‘free publicity’. The reality is that everything comes with a price tag attached. It could largely be the time invested and in that case the age-old adage that time…
How often have you heard that the media makes money out of bad news? It could have been as simple as that, but there is a much more complex system under the hood. One that requires a certain degree of…