The advice that we offer to clients as public relations practitioners is enshrined in the belief that ethical behaviour should be sacrosanct in all dealings. PR is not there to white wash or mask [...]
A brand’s reputation is a hard-won asset that can be easily destroyed. It’s not about advertising to the market and shouting about what makes you great; it’s about walking the talk, and giving a consistent, reliable customer experience.
A brand’s reputation is the perception the public have about you. Reputation management is a practice covering a range of different areas, with the goal of minimising and containing brand risks, as well as building and maintaining a positive reputation.