Advances in technology have created a fast changing communication landscape. This has increased the challenges facing the PR profession. It\’s understandable that CEOs remain wary of innovations in technology. For instance, they expose them to unwanted scrutiny by an increasingly…
The advice that we offer to clients as public relations practitioners is enshrined in the belief that ethical behaviour should be sacrosanct in all dealings. PR is not there to white wash or mask bad or irresponsible corporate behaviour. PR…