Many agencies are equipped to recommend various social listening tools and tell you about the ones they are experienced with using. There’s no stopping digital- make sure you are resourcing the areas demanded by today’s market.
Many businesses have gotten into the habit of never identifying a budget for non traditional marketing/PR activities- commit to breaking it as soon as possible.
Maybe you should have gotten serious about social listening for your brand a while ago. But the second best time is now! Start off with an audit- are you doing any social listening or none at all? Is it all manual or are you using a product? Which one?
What you plan for, you can make room to achieve and be accountable for working towards. Identify how much improving your digital marketing and social PR is worth to you and put it in the budget.
