Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can positively impact your brand. It means that you need to understand your customers, prospects, and audience.
- Set Your Mission and Your Goals
A good starting point for your content strategy plan is to set out a content marketing mission statement. This is a brief statement that makes it easier to focus on what’s important, and what’s not – in creating your content so your content marketing strategy stays on track.
A content marketing mission statement outline:
- Your target audience
- The content you’ll use to reach them
- The benefit they’ll get
2. Establish Your KPs
A good way to achieve goals is to make them specific and measurable. That means setting key performance indicators (KPIs) for your content marketing strategy.
The KPIs will help you know when you have achieved your goals by providing milestones you can check off. They’ll include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.
3. Know Your Audience
As mentioned earlier, for a successful content marketing strategy, you’ll need to be clear about who your audience is so you can create the right content to reach them.
4. Evaluate Your Current Position
Many businesses already have content out there. This will include content that’s on your blog, as well as social media content, podcasts, videos, and so on.
That’s why the next step is to figure out whether that content is helping you to meet your goals.
5. Understand the Best Content Channels
As you work through this process, you’ll start to get a sense of where your audience is hanging out, and where you already have a successful online presence. It’s best to focus on what’s working and expand from there, rather than try to do everything at once.