In this digital era, every brand that is online must engage in social listening. Social listening is the process of monitoring what customers (and the public at large) are saying about a brand and sector on social media. The public…
Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can positively impact your brand. It means that you need to understand your…