The shift of Public Relations towards digital is undeniable. Internet of all things! Demand of high-quality content! Customisation, informed by local insights! Information can be spread quickly! And many more! There is lot that comes with the transformation that brands can tap into.  

It is one thing having an online presence and another drawing in customers and nurturing them into a fan-base, that is where PR Storytelling comes in. PR Storytelling can drastically re-shape the way we present our brands. Look beyond fads and build long-term loyalty.  Every company has a story to tell and it is in making the stories engaging and thought-provoking ways that matters. 

PR storytelling is the game changer, the opportunity to stand out and make representation strong. In addition, like any storytelling, in PR the 4 effective ways of storytelling matter. According to Steve Clayton, Microsoft’s Chief Storyteller, the 4 P’s of a significant story include: 

• People: the story has to be about someone, preferably a hero who experiences the hero’s journey. 

• Places: where your products are manufactured, or unsung heroes live. 

• Process: how your finished goods are produced. 

• Products: telling a story to launch a product instead of blatantly selling. 

PR Storytelling is the WOW factor that has been missing in the digital transformation journey.  Henceforth, this is literally the light bulb moment for every PR professional.  

The Magna Carta experts have been working with clients ranging from individuals to big corporate giants across the country and beyond the borders, building  brands in the hearts and minds of consumers. Let us help you tell your brand story by making your digital space more effective. To learn more email us on: info@magnacarta.co.zw or eve@magnacarta.co.zw.