Going back to PR basics: How to handle bad media
How often have you heard that the media makes money out of bad news? It could have been as simple as that, but there is a much more complex system under the hood. One that requires a certain [...]
Measurement metrics align with a number of key areas. For example, there are traditional marketing and PR metrics, but there are also qualitative metrics under reputation management such as sentiment analysis. #StrategicCommunication
Each time a strategic communication campaign is launched, a plan for measuring the response rate to the tactic should be in place. This allows the business to determine its effectiveness. #StrategicCommunication #ReputationManagement
Brands can use communication wisely and strategically inorder to be successful and bring about desired results.
Each story a brand tells should be consistent, effective and aligned with brand messaging.
#StrategicCommunication
More often brands focus on outward communication, but there is a need to hone internal communication.
An aligned team who feels their efforts are valued directly impacts how a brand is perceived. #StrategicCommunication #ReputationManagement
A productive two-way interactive conversation is required to improve virually any aspect of branded communication, i.e. internal communication and external communication like digital content, PR, marketing and advertising. #StrategicCommunications #ReputationManagement
