The shift of Public Relations towards digital is undeniable. Internet of all things! Demand of high-quality content! Customisation, informed by local insights! Information can be spread quickly! And many more! There is lot that comes with the transformation that brands…
Key milestone reached this year as Africa gets first-ever dedicated report covering entire sector. LAGOS|NIGERIA: BHM Research & Intelligence has announced that starting this year, its annual report on the public relations and communications sector in Nigeria, Africa’s largest economy,…
As a brand, client satisfaction is a necessity. According to PwC, 59% of customers will leave a company after several bad experiences, and 17% after one bad customer experience. With the world now moving digital, it is easier for clients…
A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if the goals are in…