At the end of the year, most brands strategise for the year coming up. Above all, a strategy is not guesswork. It should be based on performance data and analysis of the year just completed. In managing your brand’s reputation,…

CSR, or corporate social responsibility, is critical for businesses today. With the advent of the internet, customers want to support brands whose beliefs align with their own. However, businesses also benefit greatly from giving back. A strong CSR programme pays…

What is a brand reputation audit for? A brand reputation audit is an important regular exercise. It helps to identify brand perception, and steps needed to improve sentiment. However, it’s not meant to be a theoretical tool. Above all, a…

It’s become a common belief that public relations and ethics don\’t coexist. For instance, for some people, PR is synonymous with manipulation, propaganda, lying and spinning. However despite this perception, ethical PR is not only possible but critical to the…

Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the potential to impact the audience’s emotions. Additionally, PR practitioners engage with…

User Experience, also known as UX writing, is a critical field in the technological age. As customers and potential customers interact with more brands on digital touchpoints, more local brands need to grow resources and understanding of this area. After…

In reputation management, we talk a lot about what brands should be doing. However, if you’ve been implementing activities, how do you know if the strategy is doing well? We’re coming to the end of a year that’s been for…