The Zimbabwe International Trade Fair (ZITF) celebrates its silver jubilee this year. That means 60 years of existence, making this exhibition one of the oldest on the continent. ZITF dates back to May 1960 when Queen Elizabeth, the Queen Mother opened…
As a thought leader, the most common question that I have to address at this time of the year is, “What should we watch for in 2019?” I must admit that it does put me in a spot somewhat. Why?…
The most common misconception about public relations is that it generates ‘free publicity’. The reality is that everything comes with a price tag attached. It could largely be the time invested and in that case the age-old adage that time…
How often have you heard that the media makes money out of bad news? It could have been as simple as that, but there is a much more complex system under the hood. One that requires a certain degree of…
The results of a survey conducted by HDI Youth Consultancy were announced at The Standard GenNext Event on 16 November. The awards were for the brands that Zimbabwean youth voted the coolest in the land in 2018. Awards were given…
Create or assess your crisis management plan. 2018 was a year where many Zimbabwean brands suddenly found themselves in the spotlight. A crisis management plan is an integral part of your brand’s strategy and success, because you cannot always…
TBWA Zimbabwe, in partnership with Wunderbrand, recently held a brand masterclass in Harare. The masterclass unpacked how to build brands in an emerging market, including brand strategy and brand architecture. Many brands make the mistake of considering reputation management as…
Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of this nature find most organisations, and indeed…
Background How many times have we said that where a crisis can occur, it will? And who would have imagined (unless you are a public relations expert) that the cholera outbreak would catch some water brands with their pants down?…
Stakeholder mapping is a necessary first step to implementing a strategic reputation management plan. Put simply, stakeholder mapping is a process of identifying which stakeholders are relevant to your brand or business. These may be members of the media, suppliers,…
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