Create or assess your crisis management plan. 2018 was a year where many Zimbabwean brands suddenly found themselves in the spotlight. A crisis management plan is an integral part of your brand’s strategy and success, because you cannot always…
TBWA Zimbabwe, in partnership with Wunderbrand, recently held a brand masterclass in Harare. The masterclass unpacked how to build brands in an emerging market, including brand strategy and brand architecture. Many brands make the mistake of considering reputation management as…
Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of this nature find most organisations, and indeed…
Background How many times have we said that where a crisis can occur, it will? And who would have imagined (unless you are a public relations expert) that the cholera outbreak would catch some water brands with their pants down?…
Stakeholder mapping is a necessary first step to implementing a strategic reputation management plan. Put simply, stakeholder mapping is a process of identifying which stakeholders are relevant to your brand or business. These may be members of the media, suppliers,…
A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter movementnt. These called for a boycott of Nike products- to…
Influencer marketing is gaining popularity in Zimbabwe. It has become almost synonymous with the rise of social media. When executed well, it is a powerful tool. However, many brands shortchange themselves because they are not clear on the true purpose…
Magna Carta Zimbabwe recently hosted an insightful Crisis and Reputation Management workshop. The session helped communicators from various corporates to understand how to tackle a crisis and defend a brand’s reputation. Attendees gained a well rounded perspective on crisis and…
The Schweppes saga captivated consumers across the country. What began as a quiet change to the product ingredients with no advance warning, evolved into a social media crisis. This crisis was surrounding the change in flavour, as well as suspicions…
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