A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter movementnt. These called for a boycott of Nike products- to…
Influencer marketing is gaining popularity in Zimbabwe. It has become almost synonymous with the rise of social media. When executed well, it is a powerful tool. However, many brands shortchange themselves because they are not clear on the true purpose…
Magna Carta Zimbabwe recently hosted an insightful Crisis and Reputation Management workshop. The session helped communicators from various corporates to understand how to tackle a crisis and defend a brand’s reputation. Attendees gained a well rounded perspective on crisis and…
The Schweppes saga captivated consumers across the country. What began as a quiet change to the product ingredients with no advance warning, evolved into a social media crisis. This crisis was surrounding the change in flavour, as well as suspicions…
When a crisis strikes, it’s your company’s reputation on the line. Warren Buffett once said that it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.…
User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take hold and spread rapidly on social media. As such,…
A brand’s reputation is its most important asset. When it’s damaged, the effects are far reaching- sales are lost as potential customers keep away, press coverage highlights a brand’s failings, and even future recruitment of human resources is impacted. In…
There was a time where, to most brands, marketing and public relations on digital platforms just meant having profiles on any and all platforms. However, times have changed, and consumers now expect more from brands online and on social media.…
The Chairman and board of TBWA Zimbabwe and Magna Carta Zimbabwe, Alex Marufu, recently hosted the inaugural Brand Matters Session, tackling an important issue for local businesses: The importance of reputation management in the new Zimbabwe. Zimbabwe underwent a transition…
Why should media relations matter now? Well, Zimbabwe is now open for business, meaning that the new government is throwing its doors wide open to competition from abroad. The time for resting on our laurels and being content with providing…
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