User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take hold and spread rapidly on social media. As such,…
A brand’s reputation is its most important asset. When it’s damaged, the effects are far reaching- sales are lost as potential customers keep away, press coverage highlights a brand’s failings, and even future recruitment of human resources is impacted. In…
There was a time where, to most brands, marketing and public relations on digital platforms just meant having profiles on any and all platforms. However, times have changed, and consumers now expect more from brands online and on social media.…
The Chairman and board of TBWA Zimbabwe and Magna Carta Zimbabwe, Alex Marufu, recently hosted the inaugural Brand Matters Session, tackling an important issue for local businesses: The importance of reputation management in the new Zimbabwe. Zimbabwe underwent a transition…
Why should media relations matter now? Well, Zimbabwe is now open for business, meaning that the new government is throwing its doors wide open to competition from abroad. The time for resting on our laurels and being content with providing…
Media relations is a critical aspect of Public Relations. There should be no confusion between the two. While PR is overarching, media relations refers to the management of relationships that an organisation has with a critical stakeholder, that is, the…
In a rapidly changing communications environment such as that in Zimbabwe, communicators need to refocus on their core responsibility: that of building trust for their clients and their causes. These are the words of Frank Shaw, Corporate Communications Vice president…
Magna Carta won the African PR Agency of the Year award at the 2016 SABRE awards, held in Berlin, Germany. Hosted by the Holmes Report, the awards assessed entries from hundreds of submissions from public relations and strategic communications firms…
For the majority of businesses, the impact of advertising is understood and valued. While some brands take this a step further to develop their public relations (PR), certain PR activities such as advertorials tend to be adopted more readily. While…
In the last two weeks, coverage of Africa in global media has been dominated by a distasteful remark about Africa, by an unrepentant US president. After 12 months in office, Donald Trump is yet to articulate a clear foreign policy…
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