Mutual Gardens Solar Plant Commissioning

Magna Carta took the lead in crafting, positioning and key messaging, press release, invitation letters to key VIPs and media; and developing programme for the commissioning.

Idea

• Create and facilitate an engagement platform that connects Old Mutual to the Ministry of Energy and Power development
• Strengthen relationship between Old Mutual and the media
• Create a platform where journalist can interact with Old Mutual executives

Approach

• Media briefing were conducted to create hype and awareness around the commissioning
• Press release share with the media
• Invited and facilitated all travelling logistics for media

During the commissioning

• Arranged on the ground media interviews for Old Mutual executives.
• Arranged tour of the solar plant for the VIPs and media
• Duration: One day event ( 3 October 2021)

RESULTS

• 10 in-country media attended
• 10x articles published in the media from journalist that attended
• Minister of Energy and Power Development and other energy regulators attended
• Total Reach : 22 060 901
• Free coverage worth :$2 030.94usd