Qatar Airlines August 2021


Qatar Airline launched their Doha – Lusaka – Harare Route

They wanted an event in Lusaka and Harare to mark the inaugural flight launch on Friday 6 August 2021.

Magna Carta was tasked with coordinating the events in Lusaka and Harare.

The client gave a budget for the event but there was no budget for promotional activities and media placements.

The case study covers the Zimbabwe leg event.


A mix of launch event, media planning and influencer management using owned and earned media.

Magna Carta planned the event including:

  • Event
  • Media Management
  • Stakeholder Invitations
  • Influencer list and engagement
  • Interview co-ordination for Qatar spokes people and Ministers
  • Speaker notes/ talking points and media release post event
  • Event Report