In this day and age, brands need to remember that the internet is a world where reputations can be made or broken. It’s not enough to concern yourself with reputation management activities offline without thinking about how your reputation is online.
When your brand’s reputation is damaged, the possible effects can impact the very survival of your business. Your sales can drop, with current and potential customers turned away. Your organisation is also impacted internally.
Part of reputation management is assessing risks to your brand which could turn into threat’s to your brand’s reputation. There is no substitute for keeping an eye on conversations about your brand through practising social listening and media monitoring.