Content marketing is everyone’s job. While it may be intuitive for the Marketing department to lead content initiatives with an agency, the responsibility is more far reaching.
Content is horizontal- not vertical.This means that content stakeholders exist in many different areas of a business.
Much-needed reminders from Dr Dahlia Garwe✨
To try and maintain balance within yourself stop doing things that arent working for you, learn to let go ,find the balance that works for you,focus on your small successes, prioritise time and establish boundaries.
#TBWAZimGirlsRock #WorkLifeBalance
@TBWAzim
@MagnaCarta_Zim
Every content strategy should be unique. There’s a world of difference between engaging in content marketing because “everyone is doing it” versus knowing what it means for your brand. Think specifically.
A brand must always start by identifying its objectives for participating in content marketing. These objectives then inform the creation of the strategy, all the way through to execution and reporting. Objectives are a golden thread.
