reputation management

Munashe Chakaonda June 6, 2022 Reputation Management

Why you should start PR Storytelling now!

The shift of Public Relations towards digital is undeniable. Internet of all things! Demand of high-quality content! Customisation, informed by local insights! Information can be spread quickly! And many more! There is lot that comes with the transformation that brands…

Munashe Chakaonda October 27, 2021 Articles, Reputation Management

Don’t Ignore Them! 4 Ways To Deal With Negative Reviews.

As a brand, client satisfaction is a necessity. According to PwC, 59% of customers will leave a company after several bad experiences, and 17% after one bad customer experience. With the world now moving digital, it is easier for clients…

Munashe Chakaonda September 22, 2021 Articles, Reputation Management

How to get started on your brand reputation audit today!

A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if the goals are in…

Stephanie Taderera December 19, 2018 Articles

Back to PR Basics: How to Use Earned Media Effectively

The most common misconception about public relations is that it generates ‘free publicity’. The reality is that everything comes with a price tag attached. It could largely be the time invested and in that case the age-old adage that time…

Stephanie Taderera September 28, 2018 Articles

5 Keys for Fruitful Stakeholder Engagement

Stakeholder mapping is a necessary first step to implementing a strategic reputation management plan. Put simply, stakeholder mapping is a process of identifying which stakeholders are relevant to your brand or business. These may be members of the media, suppliers,…

Stephanie Taderera September 21, 2018 Case Study

How to Take Calculated Risks: Lessons from Nike

A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter movementnt. These called for a boycott of Nike products- to…

Stephanie Taderera August 27, 2018 Articles

Internal Organisation Structure Challenges to Reputation Management Success

Magna Carta Zimbabwe recently hosted an insightful Crisis and Reputation Management workshop. The session helped communicators from various corporates to understand how to tackle a crisis and defend a brand’s reputation. Attendees gained a well rounded perspective on crisis and…

Stephanie Taderera July 13, 2018 Articles

3 Steps to Containing a Crisis on Social Media

User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take hold and spread rapidly on social media. As such,…

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