TBWA Zimbabwe, in partnership with Wunderbrand, recently held a brand masterclass in Harare. The masterclass unpacked how to build brands in an emerging market, including brand strategy and brand [...]
A brand’s reputation is a hard-won asset that can be easily destroyed. It’s not about advertising to the market and shouting about what makes you great; it’s about walking the talk, and giving a consistent, reliable customer experience.
A brand’s reputation is the perception the public have about you. Reputation management is a practice covering a range of different areas, with the goal of minimising and containing brand risks, as well as building and maintaining a positive reputation.