The Schweppes saga captivated consumers across the country. What began as a quiet change to the product ingredients with no advance warning, evolved into a social media crisis. This crisis was surrounding the change in flavour, as well as suspicions…
When a crisis strikes, it’s your company’s reputation on the line. Warren Buffett once said that it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.…
User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take hold and spread rapidly on social media. As such,…
Copyright © 2022 Magna Carta. All Right Reserved.