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Category: Articles

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06 Jun, 2022

Why you should start PR Storytelling now! 

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14 Feb, 2018

Getting to Grips with the Hashtag

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25 Feb, 2018

Fighting Fake News through Authentic African Storytelling

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 A Year in Review: How to Plan Next Year’s Brand Reputation Strategy 
Stephanie Taderera December 16, 2021 Articles

A Year in Review: How to Plan Next Year’s Brand Reputation Strategy 

At the end of the year, most brands strategise for the year coming up. Above all, a strategy is not guesswork. It should be based on performance data and analysis of the year just completed. In managing your brand’s reputation,…
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 5 Ways to Build a Stronger Reputation Through CSR
Stephanie Taderera November 25, 2021 Articles

5 Ways to Build a Stronger Reputation Through CSR

CSR, or corporate social responsibility, is critical for businesses today. With the advent of the internet, customers want to support brands whose beliefs align with their own. However, businesses also benefit greatly from giving back. A strong CSR programme pays…
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 Don’t Ignore Them! 4 Ways To Deal With Negative Reviews.
Munashe Chakaonda October 27, 2021 Articles, Reputation Management

Don’t Ignore Them! 4 Ways To Deal With Negative Reviews.

As a brand, client satisfaction is a necessity. According to PwC, 59% of customers will leave a company after several bad experiences, and 17% after one bad customer experience. With the world now moving digital, it is easier for clients…
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 3 Critical Parts of Every Brand Reputation Audit
Stephanie Taderera September 30, 2021 Articles

3 Critical Parts of Every Brand Reputation Audit

What is a brand reputation audit for? A brand reputation audit is an important regular exercise. It helps to identify brand perception, and steps needed to improve sentiment. However, it’s not meant to be a theoretical tool. Above all, a…
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 How to get started on your brand reputation audit today!
Munashe Chakaonda September 22, 2021 Articles, Reputation Management

How to get started on your brand reputation audit today!

A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if the goals are in…
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 Why Ethics are Critical for Impactful PR
Stephanie Taderera June 21, 2021 Articles

Why Ethics are Critical for Impactful PR

It’s become a common belief that public relations and ethics don\’t coexist. For instance, for some people, PR is synonymous with manipulation, propaganda, lying and spinning. However despite this perception, ethical PR is not only possible but critical to the…
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 5 Reasons PR Requires Emotional Intelligence
Stephanie Taderera February 28, 2021 Articles

5 Reasons PR Requires Emotional Intelligence

Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the potential to impact the audience’s emotions. Additionally, PR practitioners engage with…
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Tinaye Munyawiri February 4, 2021 Articles

The importance of UX Writing

UX Writing is a game of words. The language used when building a product or service is of great relevance. The way you speak to the user defines the way the user behaves toward your product. It is very important…
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 User Experience 101: Understanding UX Writing
Stephanie Taderera January 28, 2021 Articles

User Experience 101: Understanding UX Writing

User Experience, also known as UX writing, is a critical field in the technological age. As customers and potential customers interact with more brands on digital touchpoints, more local brands need to grow resources and understanding of this area. After…
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 6 Key Signs Your Reputation Management Strategy is Working
Stephanie Taderera December 17, 2020 Articles

6 Key Signs Your Reputation Management Strategy is Working

In reputation management, we talk a lot about what brands should be doing. However, if you’ve been implementing activities, how do you know if the strategy is doing well? We’re coming to the end of a year that’s been for…
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