Articles

When a country is hit by a major crisis, communication is an essential tool for governments to mitigate the negative effects of that crisis on the country’s overall economic well-being. Here are [...]

Advances in technology have created a fast changing communication landscape. This has increased the challenges facing the PR profession. It’s understandable that CEOs remain wary of [...]

The advice that we offer to clients as public relations practitioners is enshrined in the belief that ethical behaviour should be sacrosanct in all dealings. PR is not there to white wash or mask [...]

The Endorsement Debate The idea of third-party endorsement used to generate a lot of heat in my Public Relations classes. The debate is: is it believable when someone is ‘touting’ a product or [...]

Mine Entra 2019 Roundup The 24th edition of Mine Entra in Bulawayo ended on a high note as reported in the media. The exhibitions outfit, the Zimbabwe International Trade Fair Company (ZITF), [...]

For Zimbabwe’s businesses, the unpredictable environment of recent months has brought its challenges. Along with this, threats to brands’ reputations have surfaced as companies struggle to [...]

“For many companies the most visible manifestation PR work is the earned media placement, that is, an article, interview, or segment that features their brand. But like any kind of brand content, [...]

Businesses executives the world over have come to recognise that Public Relations is the in thing. They recognise the value of a good strategic PR campaign. We are talking about pro-active [...]

PR offers tried and tested tactics to get the word out on an organization’s values. One such way is partnering with organisations or influencers with similar values. We have advised clients going [...]

As the nation came to grips with the grim reality of the aftermath of Cyclone Idai, the corporate world fell over each other rushing to offer assistance. However, it was the actions of concerned [...]