Articles

As a thought leader, the most common question that I have to address at this time of the year is, “What should we watch for in 2019?” I must admit that it does put me in a spot somewhat. Why? [...]

The most common misconception about public relations is that it generates ‘free publicity’. The reality is that everything comes with a price tag attached. It could largely be the time invested [...]

How often have you heard that the media makes money out of bad news? It could have been as simple as that, but there is a much more complex system under the hood. One that requires a certain [...]

The results of a survey conducted by HDI Youth Consultancy were announced at The Standard GenNext Event on 16 November. The awards were for the brands that Zimbabwean youth voted the coolest in [...]

  Create or assess your crisis management plan. 2018 was a year where many Zimbabwean brands suddenly found themselves in the spotlight. A crisis management plan is an integral part of your [...]

TBWA Zimbabwe, in partnership with Wunderbrand, recently held a brand masterclass in Harare. The masterclass unpacked how to build brands in an emerging market, including brand strategy and brand [...]

Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of [...]

Background How many times have we said that where a crisis can occur, it will? And who would have imagined (unless you are a public relations expert) that the cholera outbreak would catch some [...]

Stakeholder mapping is a necessary first step to implementing a strategic reputation management plan. Put simply, stakeholder mapping is a process of identifying which stakeholders are relevant [...]

Influencer marketing is gaining popularity in Zimbabwe. It has become almost synonymous with the rise of social media. When executed well, it is a powerful tool. However, many brands shortchange [...]