Articles

UX Writing is a game of words. The language used when building a product or service is of great relevance. The way you speak to the user defines the way the user behaves toward your product. It [...]

User Experience, also known as UX writing, is a critical field in the technological age. As customers and potential customers interact with more brands on digital touchpoints, more local brands [...]

In reputation management, we talk a lot about what brands should be doing. However, if you’ve been implementing activities, how do you know if the strategy is doing well? We’re coming to the end [...]

Old Mutual Supports Young Entrepreneurs Old Mutual, the nation’s leading financial services provider, has launched the Eight2Five Innovation Hub in partnership with Udugu Institute. The Hub will [...]

In this digital era, every brand that is online must engage in social listening. Social listening is the process of monitoring what customers (and the public at large) are saying about a brand [...]

Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]

Maybe you’ve decided to start content marketing for your brand, and you’ve received the green light from top execs. Or you started content marketing a while ago, but you’re not sure if your [...]

Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]

Content marketing is an effort by brands to connect with customers and provide them with value in exchange for their attention. For many corporates, content marketing is a relatively new space. [...]

Social media has opened up a whole new platform for marketing and sales, and that’s a great thing for businesses. The more markets you have to peddle the more eyes you can get in front of, [...]