Articles

In this digital era, every brand that is online must engage in social listening. Social listening is the process of monitoring what customers (and the public at large) are saying about a brand [...]

Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]

Maybe you’ve decided to start content marketing for your brand, and you’ve received the green light from top execs. Or you started content marketing a while ago, but you’re not sure if your [...]

Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]

Content marketing is an effort by brands to connect with customers and provide them with value in exchange for their attention. For many corporates, content marketing is a relatively new space. [...]

Social media has opened up a whole new platform for marketing and sales, and that’s a great thing for businesses. The more markets you have to peddle the more eyes you can get in front of, [...]

As consumers increasingly live online, CRM is also migrating. Social media is now an undeniable tool for public relations as well as customer relationship management. Social media is not just a [...]

In an era of social media as well as COVID-19, fake news is as destructive as ever. According to Loyola Marymount University, fake news can be described as false information as well as a variety [...]

  As the COVID-19 pandemic continues to unfold, many organisations are communicating with their staff regularly. For many, the communications are more regular than usual. In this critical [...]

Communication in a health crisis is a high-stakes game. The COVID-19 pandemic has shown that brands want to participate in the public health conversation. This is not a bad thing, however the [...]