Corporate Social Responsibility (CSR) has become a must-have for every business. It goes beyond simply donating money to charity; it involves taking responsibility for the impact your company has on employees, stakeholders, and communities. In this blog post, we will…
Crisis management is an important process that every organization should have in place to handle emergencies that threaten to harm its reputation, image, or financial stability. It is not only about reacting to a crisis but also preparing for it.…
At the end of the year, most brands strategise for the year coming up. Above all, a strategy is not guesswork. It should be based on performance data and analysis of the year just completed. In managing your brand’s reputation,…
CSR, or corporate social responsibility, is critical for businesses today. With the advent of the internet, customers want to support brands whose beliefs align with their own. However, businesses also benefit greatly from giving back. A strong CSR programme pays…
As a brand, client satisfaction is a necessity. According to PwC, 59% of customers will leave a company after several bad experiences, and 17% after one bad customer experience. With the world now moving digital, it is easier for clients…
What is a brand reputation audit for? A brand reputation audit is an important regular exercise. It helps to identify brand perception, and steps needed to improve sentiment. However, it’s not meant to be a theoretical tool. Above all, a…
A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if the goals are in…
It’s become a common belief that public relations and ethics don\’t coexist. For instance, for some people, PR is synonymous with manipulation, propaganda, lying and spinning. However despite this perception, ethical PR is not only possible but critical to the…
Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the potential to impact the audience’s emotions. Additionally, PR practitioners engage with…
UX Writing is a game of words. The language used when building a product or service is of great relevance. The way you speak to the user defines the way the user behaves toward your product. It is very important…
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