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Category: Articles

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Rukudzorwashe Mhiti July 23, 2024 Articles, Reputation Management

MASTERING THE ART OF THOUGHT LEADERSHIP

In a world saturated with information and ideas, standing out and making a lasting impact requires more than just expertise. It demands thought leadership—a unique blend of knowledge, vision, and the ability to inspire others. Whether you’re an individual professional…
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Rukudzorwashe Mhiti May 31, 2024 Articles

Nurturing Positive Media Coverage: Cultivating Relationships and Maxmizing Opportunities.

In the realm of public relations, positive media coverage is an asset that can significantly impact a brand’s reputation, visibility, and overall success. Securing favourable media coverage requires a proactive and strategic approach to build relationships with journalists, optimize opportunities,…
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Rukudzorwashe Mhiti May 31, 2024 Articles

Crafting a Strong Brand Identity: Building a Lasting Impression

In the competitive landscape of today’s business world, a strong brand identity is crucial for success. A well-crafted brand identity not only sets you apart from the competition but also resonates with your target audience, fosters loyalty, and drives long-term…
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Rukudzorwashe Mhiti March 5, 2024 Articles

Maximizing Success In The Online Landscape:Digital PR Dos & Don’ts

  DOs: Focus on Content Relevance. Create high-quality, engaging content that resonates with your target audience. Tailor your messaging to address their pain points and provide valuable insights or solutions. Embrace Multichannel Approach. Utilize various digital platforms, such as social…
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Rukudzorwashe Mhiti February 2, 2024 Articles

EMBRACING ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS: OPPORTUNITIES & CHALLENGES IN A SHIFTING LANDSCAPE

Welcome to 2024, a year brimming with possibilities and high expectations. As the public relations industry continues to evolve, one thing is certain: the integration of artificial intelligence (AI) is set to revolutionize the way we navigate this dynamic landscape.…
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Rukudzorwashe Mhiti September 20, 2023 Articles, Reputation Management

Choosing the Right CSR Initiative for Your Business.

Corporate Social Responsibility (CSR) has become a must-have for every business. It goes beyond simply donating money to charity; it involves taking responsibility for the impact your company has on employees, stakeholders, and communities. In this blog post, we will…
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Magnacarta Editor July 17, 2023 Articles

Navigating the Storm: Crisis Management

Crisis management is an important process that every organization should have in place to handle emergencies that threaten to harm its reputation, image, or financial stability. It is not only about reacting to a crisis but also preparing for it.…
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 A Year in Review: How to Plan Next Year’s Brand Reputation Strategy 
Stephanie Taderera December 16, 2021 Articles

A Year in Review: How to Plan Next Year’s Brand Reputation Strategy 

At the end of the year, most brands strategise for the year coming up. Above all, a strategy is not guesswork. It should be based on performance data and analysis of the year just completed. In managing your brand’s reputation,…
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 5 Ways to Build a Stronger Reputation Through CSR
Stephanie Taderera November 25, 2021 Articles

5 Ways to Build a Stronger Reputation Through CSR

CSR, or corporate social responsibility, is critical for businesses today. With the advent of the internet, customers want to support brands whose beliefs align with their own. However, businesses also benefit greatly from giving back. A strong CSR programme pays…
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 Don’t Ignore Them! 4 Ways To Deal With Negative Reviews.
Munashe Chakaonda October 27, 2021 Articles, Reputation Management

Don’t Ignore Them! 4 Ways To Deal With Negative Reviews.

As a brand, client satisfaction is a necessity. According to PwC, 59% of customers will leave a company after several bad experiences, and 17% after one bad customer experience. With the world now moving digital, it is easier for clients…
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