Articles

A crisis management plan is a critical piece of an organisation’s reputation management policy. The battle against Coronavirus (COVID-19) is raging globally, and we are reminded of a few crisis [...]

A big part of reputation management is monitoring for any reputational threat. No brand should be waiting for a crisis to strike in order to start doing the work of strategically managing its [...]

Reputation management is gaining more visibility in Zimbabwe, and more brand conversations about reputation management are taking place. However, there are still common myths and misconceptions [...]

When a country is hit by a major crisis, communication is an essential tool for governments to mitigate the negative effects of that crisis on the country’s overall economic well-being. Here are [...]

Advances in technology have created a fast changing communication landscape. This has increased the challenges facing the PR profession. It’s understandable that CEOs remain wary of [...]

The advice that we offer to clients as public relations practitioners is enshrined in the belief that ethical behaviour should be sacrosanct in all dealings. PR is not there to white wash or mask [...]

The Endorsement Debate The idea of third-party endorsement used to generate a lot of heat in my Public Relations classes. The debate is: is it believable when someone is ‘touting’ a product or [...]

Mine Entra 2019 Roundup The 24th edition of Mine Entra in Bulawayo ended on a high note as reported in the media. The exhibitions outfit, the Zimbabwe International Trade Fair Company (ZITF), [...]

For Zimbabwe’s businesses, the unpredictable environment of recent months has brought its challenges. Along with this, threats to brands’ reputations have surfaced as companies struggle to [...]

“For many companies the most visible manifestation PR work is the earned media placement, that is, an article, interview, or segment that features their brand. But like any kind of brand content, [...]