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By Tinaye Munyawiri
In Articles
Posted February 4, 2021

The importance of UX Writing

UX Writing is a game of words. The language used when building a product or service is of great relevance. The way you speak to the user defines the way the user behaves toward your product. It [...]

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 User Experience 101: Understanding UX Writing
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By Stephanie Taderera
In Articles
Posted January 28, 2021

User Experience 101: Understanding UX Writing

User Experience, also known as UX writing, is a critical field in the technological age. As customers and potential customers interact with more brands on digital touchpoints, more local brands [...]

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 6 Key Signs Your Reputation Management Strategy is Working
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By Stephanie Taderera
In Articles
Posted December 17, 2020

6 Key Signs Your Reputation Management Strategy is Working

In reputation management, we talk a lot about what brands should be doing. However, if you’ve been implementing activities, how do you know if the strategy is doing well? We’re coming to the end [...]

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 Old Mutual Launches Innovation Hub for Young Entrepreneurs
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By Stephanie Taderera
In Articles
Posted November 29, 2020

Old Mutual Launches Innovation Hub for Young Entrepreneurs

Old Mutual Supports Young Entrepreneurs Old Mutual, the nation’s leading financial services provider, has launched the Eight2Five Innovation Hub in partnership with Udugu Institute. The Hub will [...]

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 5 Social Listening Tips for Reputation Management
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By Stephanie Taderera
In Articles
Posted October 14, 2020

5 Social Listening Tips for Reputation Management

In this digital era, every brand that is online must engage in social listening. Social listening is the process of monitoring what customers (and the public at large) are saying about a brand [...]

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 What you need to know about implementing content marketing for your brand
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By Tinaye Munyawiri
In Articles
Posted October 6, 2020

What you need to know about implementing content marketing for your brand

Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]

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 3 Frequently Overlooked Content Marketing Basics
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By Stephanie Taderera
In Articles
Posted September 29, 2020

3 Frequently Overlooked Content Marketing Basics

Maybe you’ve decided to start content marketing for your brand, and you’ve received the green light from top execs. Or you started content marketing a while ago, but you’re not sure if your [...]

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By Tinaye Munyawiri
In Articles
Posted August 30, 2020

What you need to know about implementing content marketing for your brand  

Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]

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By Stephanie Taderera
In Articles
Posted August 28, 2020

Content Marketing: 7 Rules Senior Executives Must Understand

Content marketing is an effort by brands to connect with customers and provide them with value in exchange for their attention. For many corporates, content marketing is a relatively new space. [...]

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By Tinaye Munyawiri
In Articles
Posted July 31, 2020

Ways to use social media/online channels to improve reputation through CRM

Social media has opened up a whole new platform for marketing and sales, and that’s a great thing for businesses. The more markets you have to peddle the more eyes you can get in front of, [...]

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MagnaCarta_ZimMagna Carta Zimbabwe@MagnaCarta_Zim·

23 Feb

Public relations professionals manage a variety of parties on a daily basis, ranging from clients, co-workers, media groups and others.

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MagnaCarta_ZimMagna Carta Zimbabwe@MagnaCarta_Zim·

23 Feb

Emotional Intelligence involves relationship management. This determines your ability to effectively use your awareness to manage and navigate interactions with success.

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MagnaCarta_ZimMagna Carta Zimbabwe@MagnaCarta_Zim·

22 Feb

How does your audience feel and think about your brand? What makes your brand valuable?

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MagnaCarta_ZimMagna Carta Zimbabwe@MagnaCarta_Zim·

18 Feb

Audiences are engrossed in their social media. As a brand, what are you doing to show them that you are relatable and worth their time and emotions.

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BachiSapiSapi@BachiSapi·

17 Feb

Many have observed that the impact of the COVID-19 pandemic will go beyond its physical and economic toll but will result in a mental crisis as well. Are you ,as a leader, prepared to tackle this within your sphere of influence?
@bonchiachanza @MagnaCarta_Zim @TBWAzim

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