Articles

Content marketing is an effort by brands to connect with customers and provide them with value in exchange for their attention. For many corporates, content marketing is a relatively new space. [...]

Social media has opened up a whole new platform for marketing and sales, and that’s a great thing for businesses. The more markets you have to peddle the more eyes you can get in front of, [...]

As consumers increasingly live online, CRM is also migrating. Social media is now an undeniable tool for public relations as well as customer relationship management. Social media is not just a [...]

In an era of social media as well as COVID-19, fake news is as destructive as ever. According to Loyola Marymount University, fake news can be described as false information as well as a variety [...]

  As the COVID-19 pandemic continues to unfold, many organisations are communicating with their staff regularly. For many, the communications are more regular than usual. In this critical [...]

Communication in a health crisis is a high-stakes game. The COVID-19 pandemic has shown that brands want to participate in the public health conversation. This is not a bad thing, however the [...]

A crisis management plan is a critical piece of an organisation’s reputation management policy. The battle against Coronavirus (COVID-19) is raging globally, and we are reminded of a few crisis [...]

A big part of reputation management is monitoring for any reputational threat. No brand should be waiting for a crisis to strike in order to start doing the work of strategically managing its [...]

Reputation management is gaining more visibility in Zimbabwe, and more brand conversations about reputation management are taking place. However, there are still common myths and misconceptions [...]

When a country is hit by a major crisis, communication is an essential tool for governments to mitigate the negative effects of that crisis on the country’s overall economic well-being. Here are [...]