Articles

In an era of social media as well as COVID-19, fake news is as destructive as ever. According to Loyola Marymount University, fake news can be described as false information as well as a variety [...]

  As the COVID-19 pandemic continues to unfold, many organisations are communicating with their staff regularly. For many, the communications are more regular than usual. In this critical [...]

Communication in a health crisis is a high-stakes game. The COVID-19 pandemic has shown that brands want to participate in the public health conversation. This is not a bad thing, however the [...]

A crisis management plan is a critical piece of an organisation’s reputation management policy. The battle against Coronavirus (COVID-19) is raging globally, and we are reminded of a few crisis [...]

A big part of reputation management is monitoring for any reputational threat. No brand should be waiting for a crisis to strike in order to start doing the work of strategically managing its [...]

Reputation management is gaining more visibility in Zimbabwe, and more brand conversations about reputation management are taking place. However, there are still common myths and misconceptions [...]

When a country is hit by a major crisis, communication is an essential tool for governments to mitigate the negative effects of that crisis on the country’s overall economic well-being. Here are [...]

Advances in technology have created a fast changing communication landscape. This has increased the challenges facing the PR profession. It’s understandable that CEOs remain wary of [...]

The advice that we offer to clients as public relations practitioners is enshrined in the belief that ethical behaviour should be sacrosanct in all dealings. PR is not there to white wash or mask [...]

The Endorsement Debate The idea of third-party endorsement used to generate a lot of heat in my Public Relations classes. The debate is: is it believable when someone is ‘touting’ a product or [...]