The importance of UX Writing
UX Writing is a game of words. The language used when building a product or service is of great relevance. The way you speak to the user defines the way the user behaves toward your product. It [...]
UX Writing is a game of words. The language used when building a product or service is of great relevance. The way you speak to the user defines the way the user behaves toward your product. It [...]
User Experience, also known as UX writing, is a critical field in the technological age. As customers and potential customers interact with more brands on digital touchpoints, more local brands [...]
In reputation management, we talk a lot about what brands should be doing. However, if you’ve been implementing activities, how do you know if the strategy is doing well? We’re coming to the end [...]
Old Mutual Supports Young Entrepreneurs Old Mutual, the nation’s leading financial services provider, has launched the Eight2Five Innovation Hub in partnership with Udugu Institute. The Hub will [...]
In this digital era, every brand that is online must engage in social listening. Social listening is the process of monitoring what customers (and the public at large) are saying about a brand [...]
Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]
Maybe you’ve decided to start content marketing for your brand, and you’ve received the green light from top execs. Or you started content marketing a while ago, but you’re not sure if your [...]
Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]
Content marketing is an effort by brands to connect with customers and provide them with value in exchange for their attention. For many corporates, content marketing is a relatively new space. [...]
Social media has opened up a whole new platform for marketing and sales, and that’s a great thing for businesses. The more markets you have to peddle the more eyes you can get in front of, [...]
Public relations professionals manage a variety of parties on a daily basis, ranging from clients, co-workers, media groups and others.
Emotional Intelligence involves relationship management. This determines your ability to effectively use your awareness to manage and navigate interactions with success.
How does your audience feel and think about your brand? What makes your brand valuable?
Audiences are engrossed in their social media. As a brand, what are you doing to show them that you are relatable and worth their time and emotions.
Many have observed that the impact of the COVID-19 pandemic will go beyond its physical and economic toll but will result in a mental crisis as well. Are you ,as a leader, prepared to tackle this within your sphere of influence?
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