Articles

What is a brand reputation audit for? A brand reputation audit is an important regular exercise. It helps to identify brand perception, and steps needed to improve sentiment. However, it’s not [...]

A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if [...]

It’s become a common belief that public relations and ethics don’t coexist. For instance, for some people, PR is synonymous with manipulation, propaganda, lying and spinning. However [...]

Psychology Today defines emotional intelligence as “the ability to identify and manage one’s own emotions, as well as the emotions of others”. All communication has emotional connotations and the [...]

UX Writing is a game of words. The language used when building a product or service is of great relevance. The way you speak to the user defines the way the user behaves toward your product. It [...]

User Experience, also known as UX writing, is a critical field in the technological age. As customers and potential customers interact with more brands on digital touchpoints, more local brands [...]

In reputation management, we talk a lot about what brands should be doing. However, if you’ve been implementing activities, how do you know if the strategy is doing well? We’re coming to the end [...]

Old Mutual Supports Young Entrepreneurs Old Mutual, the nation’s leading financial services provider, has launched the Eight2Five Innovation Hub in partnership with Udugu Institute. The Hub will [...]

In this digital era, every brand that is online must engage in social listening. Social listening is the process of monitoring what customers (and the public at large) are saying about a brand [...]

Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can [...]