If your brand’s reputation is in crisis, it’s time to reestablish a solid foundation, update your brand culture and create a consistent customer experience that customers can rely on. What’s 1 reputation management activity you will prioritise in 2021?
You know your brand is in crisis when it is always reactive rather than proactive, it’s outdated and perceived as stale, and it’s consistently viewed in a negative light. If this is how your brand has been in 2020, it’s time to enter crisis management mode.
In 2020, what’s something that a brand did to improve your customer experience? We can’t divorce customer experience from reputation management, and it’s an important area to look at for the year ahead.