Stakeholder mapping is a necessary first step to implementing a strategic reputation management plan. Put simply, stakeholder mapping is a process of identifying which stakeholders are relevant to your brand or business. These may be members of the media, suppliers,…
A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter movementnt. These called for a boycott of Nike products- to…