How to Take Calculated Risks: Lessons from Nike
A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter [...]
A brand’s reputation is a hard-won asset that can be easily destroyed. It’s not about advertising to the market and shouting about what makes you great; it’s about walking the talk, and giving a consistent, reliable customer experience.
A brand’s reputation is the perception the public have about you. Reputation management is a practice covering a range of different areas, with the goal of minimising and containing brand risks, as well as building and maintaining a positive reputation.
The 4th Industrial Revolution has inspired a new discussion on what economies, businesses, employees and the workplace could look like in a digitally-disrupted and technologically-transformed age.
Join us on the 26th of February as we unpack this & more
Sending our congratulations to @janetmanyowa following your recent win at the ZIMAs! Celebrating your impact as an artist.
