Case Study

Background How many times have we said that where a crisis can occur, it will? And who would have imagined (unless you are a public relations expert) that the cholera outbreak would catch some [...]

A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter [...]

The Schweppes saga captivated consumers across the country. What began as a quiet change to the product ingredients with no advance warning, evolved into a social media crisis. This crisis was [...]

Media relations is a critical aspect of Public Relations. There should be no confusion between the two. While PR is overarching, media relations refers to the management of relationships that an [...]