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Category: Case Study

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Stephanie Taderera October 17, 2018 Articles, Case Study

Truthful Crisis Communication: the Bottled Water Saga

Background How many times have we said that where a crisis can occur, it will? And who would have imagined (unless you are a public relations expert) that the cholera outbreak would catch some water brands with their pants down?…
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Stephanie Taderera September 21, 2018 Case Study

How to Take Calculated Risks: Lessons from Nike

A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter movementnt. These called for a boycott of Nike products- to…
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Stephanie Taderera July 20, 2018 Articles, Case Study

On Mazoe: 3 Reputation Lessons from Schweppes

The Schweppes saga captivated consumers across the country. What began as a quiet change to the product ingredients with no advance warning, evolved into a social media crisis. This crisis was surrounding the change in flavour, as well as suspicions…
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 Why Media Relations Matters in the New Dispensation (Pt 1)
Lenox Mhlanga May 21, 2018 Articles, Case Study

Why Media Relations Matters in the New Dispensation (Pt 1)

Media relations is a critical aspect of Public Relations. There should be no confusion between the two. While PR is overarching, media relations refers to the management of relationships that an organisation has with a critical stakeholder, that is, the…
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