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Why should media relations matter now? Well, Zimbabwe is now open for business, meaning that the new government is throwing its doors wide open to competition from abroad. The time for resting on [...]

Media relations is a critical aspect of Public Relations. There should be no confusion between the two. While PR is overarching, media relations refers to the management of relationships that an [...]

In a rapidly changing communications environment such as that in Zimbabwe, communicators need to refocus on their core responsibility: that of building trust for their clients and their causes. [...]

In the last two weeks, coverage of Africa in global media has been dominated by a distasteful remark about Africa, by an unrepentant US president. After 12 months in office, Donald Trump is yet [...]