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Tag: public relations

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06 Jun, 2022

Why you should start PR Storytelling now! 

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14 Feb, 2018

Getting to Grips with the Hashtag

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25 Feb, 2018

Fighting Fake News through Authentic African Storytelling

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 Don’t Ignore Them! 4 Ways To Deal With Negative Reviews.
Munashe Chakaonda October 27, 2021 Articles, Reputation Management

Don’t Ignore Them! 4 Ways To Deal With Negative Reviews.

As a brand, client satisfaction is a necessity. According to PwC, 59% of customers will leave a company after several bad experiences, and 17% after one bad customer experience. With the world now moving digital, it is easier for clients…
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 How to get started on your brand reputation audit today!
Munashe Chakaonda September 22, 2021 Articles, Reputation Management

How to get started on your brand reputation audit today!

A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if the goals are in…
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 What Corporate Communications Managers Should Understand About Reputation Management
Tinaye Munyawiri July 8, 2020 Reputation Management

What Corporate Communications Managers Should Understand About Reputation Management

  Every organisation is highly dependent on their clientele’s view of them. If the client base sees the organisation in bad light it becomes problematic to the varying processes of the business. This is where the element of reputation management…
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Stephanie Taderera December 19, 2018 Articles

Back to PR Basics: How to Use Earned Media Effectively

The most common misconception about public relations is that it generates ‘free publicity’. The reality is that everything comes with a price tag attached. It could largely be the time invested and in that case the age-old adage that time…
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Stephanie Taderera October 31, 2018 Articles

Emotional Intelligence in PR: Critical for Business Conduct

Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of this nature find most organisations, and indeed…
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Stephanie Taderera July 13, 2018 Articles

3 Steps to Containing a Crisis on Social Media

User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take hold and spread rapidly on social media. As such,…
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