As a brand, client satisfaction is a necessity. According to PwC, 59% of customers will leave a company after several bad experiences, and 17% after one bad customer experience. With the world now moving digital, it is easier for clients…
A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if the goals are in…
Every organisation is highly dependent on their clientele’s view of them. If the client base sees the organisation in bad light it becomes problematic to the varying processes of the business. This is where the element of reputation management…
The most common misconception about public relations is that it generates ‘free publicity’. The reality is that everything comes with a price tag attached. It could largely be the time invested and in that case the age-old adage that time…
Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of this nature find most organisations, and indeed…
User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take hold and spread rapidly on social media. As such,…
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