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The most common misconception about public relations is that it generates ‘free publicity’. The reality is that everything comes with a price tag attached. It could largely be the time invested [...]

Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of [...]

User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take [...]