3 Ways to Prepare your Brand for 2019
Create or assess your crisis management plan. 2018 was a year where many Zimbabwean brands suddenly found themselves in the spotlight. A crisis management plan is an integral part of your [...]
Create or assess your crisis management plan. 2018 was a year where many Zimbabwean brands suddenly found themselves in the spotlight. A crisis management plan is an integral part of your [...]
Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of [...]
Magna Carta Zimbabwe recently hosted an insightful Crisis and Reputation Management workshop. The session helped communicators from various corporates to understand how to tackle a crisis and [...]
User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take [...]
Public relations professionals manage a variety of parties on a daily basis, ranging from clients, co-workers, media groups and others.
Emotional Intelligence involves relationship management. This determines your ability to effectively use your awareness to manage and navigate interactions with success.
How does your audience feel and think about your brand? What makes your brand valuable?
Audiences are engrossed in their social media. As a brand, what are you doing to show them that you are relatable and worth their time and emotions.
Many have observed that the impact of the COVID-19 pandemic will go beyond its physical and economic toll but will result in a mental crisis as well. Are you ,as a leader, prepared to tackle this within your sphere of influence?
@bonchiachanza @MagnaCarta_Zim @TBWAzim