Create or assess your crisis management plan. 2018 was a year where many Zimbabwean brands suddenly found themselves in the spotlight. A crisis management plan is an integral part of your brand’s strategy and success, because you cannot always…
Historical Wounds After the traumatic events of the past two weeks, several corporates are asking: how did we get here? The economic maelström brought out the beasts in them for sure! Crises of this nature find most organisations, and indeed…
Magna Carta Zimbabwe recently hosted an insightful Crisis and Reputation Management workshop. The session helped communicators from various corporates to understand how to tackle a crisis and defend a brand’s reputation. Attendees gained a well rounded perspective on crisis and…
User-generated content is central to social media. For businesses, that means the public has the power to have conversations about your brand- with or without you. A crisis can therefore take hold and spread rapidly on social media. As such,…
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