How to Take Calculated Risks: Lessons from Nike
A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter [...]
Every content strategy should be unique. There’s a world of difference between engaging in content marketing because “everyone is doing it” versus knowing what it means for your brand. Think specifically.
A brand must always start by identifying its objectives for participating in content marketing. These objectives then inform the creation of the strategy, all the way through to execution and reporting. Objectives are a golden thread.
The Magna Carta Management and Staff would like to congratulate all the nominees, and winners of the Top Companies Survey 2020 Awards. May you continue to excel in your work.
@FingazLive @Lillian_R_M @lmawoni @OldMutualZW @African_Sun @TBWAzim @DeltaCorpZim
Nowadays, important skills for creating content include design, video editing, recording audio and more. Copy underpins this entire process and the final content result.
From blog posts to scripts to hashtags, writing is a big part of content. However, it’s not the full story. It’s important to understand how to translate content from the writing stage, to actually making it happen.
