How to Take Calculated Risks: Lessons from Nike
A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter [...]
Public relations professionals manage a variety of parties on a daily basis, ranging from clients, co-workers, media groups and others.
Emotional Intelligence involves relationship management. This determines your ability to effectively use your awareness to manage and navigate interactions with success.
How does your audience feel and think about your brand? What makes your brand valuable?
Audiences are engrossed in their social media. As a brand, what are you doing to show them that you are relatable and worth their time and emotions.
Many have observed that the impact of the COVID-19 pandemic will go beyond its physical and economic toll but will result in a mental crisis as well. Are you ,as a leader, prepared to tackle this within your sphere of influence?
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