How to Take Calculated Risks: Lessons from Nike
A few weeks ago, Nike unveiled a new Just Do It campaign, starring football player turned activist, Colin Kaepernick. The move was controversial to detractors of the Black Lives Matter [...]
When approaching CSR it is important to conduct a social media communications audit that defines each stakeholder group and its typical social media habits. #CSR #reputationmanagement
Participating in local causes or volunteering your time & your staff’s time in community events says a lot about a company’s sincerity. By doing good deeds without expecting anything in return, companies can express their concern & support for specific issues and social. #CSR
When identifying and launching a CSR initiative, as a business you should involve your employees in the decision-making process. By treating employees fairly and ethically, companies can demonstrate CSR.
The first thematic areas for CSR is where businesses can practice social responsibility by donating money, products or services to social causes & nonprofits. #CSR #reputationmanagement
One primary focus of CSR is the environment. Businesses, regardless of size, have large carbon footprints. Any steps a company can take to reduce its footprint is considered good for both the company and society. #CSR #reputationmanagement
