What is a brand reputation audit for? A brand reputation audit is an important regular exercise. It helps to identify brand perception, and steps needed to improve sentiment. However, it’s not meant to be a theoretical tool. Above all, a…
A brand reputation audit is a staple process for every business, a big corporate, start-up or SME. They can read the room and see if they’re far off or aligning to their goals. For example, if the goals are in…