Every content strategy should be unique. There’s a world of difference between engaging in content marketing because “everyone is doing it” versus knowing what it means for your brand. Think specifically.
A brand must always start by identifying its objectives for participating in content marketing. These objectives then inform the creation of the strategy, all the way through to execution and reporting. Objectives are a golden thread.
From blog posts to scripts to hashtags, writing is a big part of content. However, it’s not the full story. It’s important to understand how to translate content from the writing stage, to actually making it happen.