Content marketing is an effort by brands to connect with customers and provide them with value in exchange for their attention. For many corporates, content marketing is a relatively new space. Some brands feel the pressure to find new ways…

In an era of social media as well as COVID-19, fake news is as destructive as ever. According to Loyola Marymount University, fake news can be described as false information as well as a variety of other factors: Information that’s…

  As the COVID-19 pandemic continues to unfold, many organisations are communicating with their staff regularly. For many, the communications are more regular than usual. In this critical and sensitive time, it’s important to remember how to manage your internal…

Communication in a health crisis is a high-stakes game. The COVID-19 pandemic has shown that brands want to participate in the public health conversation. This is not a bad thing, however the risks of poor communication can extend beyond reputational…

A crisis management plan is a critical piece of an organisation’s reputation management policy. The battle against Coronavirus (COVID-19) is raging globally, and we are reminded of a few crisis management fundamentals.   Lesson 1: A situation can unravel swiftly.…

A big part of reputation management is monitoring for any reputational threat. No brand should be waiting for a in order to start doing the work of strategically managing its reputation. Remember: just because a crisis hasn’t struck your brand’s…

Reputation management is gaining more visibility in Zimbabwe, and more brand conversations about reputation management are taking place. However, there are still common myths and misconceptions about what reputation management is or isn’t. Here are three reputation management myths to…

When a country is hit by a major crisis, communication is an essential tool for governments to mitigate the negative effects of that crisis on the country’s overall economic well-being. Here are 5 lessons learned from the experience of managing…

Advances in technology have created a fast changing communication landscape. This has increased the challenges facing the PR profession. It\’s understandable that CEOs remain wary of innovations in technology. For instance, they expose them to unwanted scrutiny by an increasingly…