Magna Carta won the African PR Agency of the Year award at the 2016 SABRE awards, held in Berlin, Germany. Hosted by the Holmes Report, the awards assessed entries from hundreds of submissions from public relations and strategic communications firms…
For the majority of businesses, the impact of advertising is understood and valued. While some brands take this a step further to develop their public relations (PR), certain PR activities such as advertorials tend to be adopted more readily. While…
In the last two weeks, coverage of Africa in global media has been dominated by a distasteful remark about Africa, by an unrepentant US president. After 12 months in office, Donald Trump is yet to articulate a clear foreign policy…
If there’s one digital marketing tool that Zimbabwean brands have embraced with open arms, it’s the hashtag. Nowadays, it’s very unusual to come across any brand communications that don’t include a hashtag, from print adverts to social media posts…to radio…
2017 is drawing to a close, and there have been a lot of developments on social media this year- including the recent evolution of Twitter from 140 to 280 characters. As we prepare and strategise for 2018, here are 3…
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