If there’s one digital marketing tool that Zimbabwean brands have embraced with open arms, it’s the hashtag. Nowadays, it’s very unusual to come across any brand communications that don’t include a hashtag, from print adverts to social media posts…to radio…
2017 is drawing to a close, and there have been a lot of developments on social media this year- including the recent evolution of Twitter from 140 to 280 characters. As we prepare and strategise for 2018, here are 3…
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