Old Mutual Supports Young Entrepreneurs Old Mutual, the nation’s leading financial services provider, has launched the Eight2Five Innovation Hub in partnership with Udugu Institute. The Hub will capacitate youth-run start-ups, while increasing innovation capabilities within the business. Through the Hub,…
In this digital era, every brand that is online must engage in social listening. Social listening is the process of monitoring what customers (and the public at large) are saying about a brand and sector on social media. The public…
Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can positively impact your brand. It means that you need to understand your…
Maybe you’ve decided to start content marketing for your brand, and you’ve received the green light from top execs. Or you started content marketing a while ago, but you’re not sure if your approach is maximising impact. Every strategy must…
Strategy in any marketing activity is always key. As a brand there’s things you need to allow yourself to focus on in order to elevate your brand. Building a content marketing strategy can positively impact your brand. It means that you need to understand your…
Content marketing is an effort by brands to connect with customers and provide them with value in exchange for their attention. For many corporates, content marketing is a relatively new space. Some brands feel the pressure to find new ways…
Social media has opened up a whole new platform for marketing and sales, and that\’s a great thing for businesses. The more markets you have to peddle the more eyes you can get in front of, and that means more…
As consumers increasingly live online, CRM is also migrating. Social media is now an undeniable tool for public relations as well as customer relationship management. Social media is not just a tool for visibility, but for building strong relationships with…
Every organisation is highly dependent on their clientele’s view of them. If the client base sees the organisation in bad light it becomes problematic to the varying processes of the business. This is where the element of reputation management…
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